An upscale sustainable experience
Our team worked with the Henkel/Alterna team to develop their first sustainable and refillable packaging in their hair collection. The design uses a simple snap polypropylene refill pod with a custom service cap including an ergonomic peel feature. The keepsake cap has an integrated spatula that provides a hygienic experience. The outer packaging uses a mixture of PCR for an added sustainability benefit.
For: WWP Beauty
Launched: Alterna/Henkel