Benefit Powmade
Brow Pomade Packaging Reimagined
A simple innovation for brow pomade that uses an integrated wiper inside the jar. The wiper design gives the user more control over the amount of application with a series of fins that help remove excess formula. The design caught the attention of Benefit Cosmetics at the Bologna trade show and instantly became a hit with their global audience. The design is patent pending and is part of their current core brow collection.
For: HCT Group innovation
Launched: Benefit Cosmetics
Photo Credit: Benefit Cosmetics
Intuitive User Experience
The process of creating the brow powmade jar involved over 20+ prototypes and testing with makeup artists. The overall result was a packaging that paired perfectly with Benefit’s Powmade formula.
