Rare Beauty
Under Eye Brightener
An elegant silhouette with a metal applicator
Innovation
creates
a new partnership
Our team proposed over 20+ concepts to the brand with a strategic presentation involving sales, engineering, and marketing. The result, was our first launched product with the brand and a continuous flow of new designs that we are developing for the brand’s future.
Refinement Process
Our team tested multiple applicator prototypes with a series of wipers in order to find the perfect formula balance. A series of 3-D prints and models were outsourced from our partner factories and sent to the client for any revision needs. A main challenge was to bring balance to the form since the bottom edge is rounded. We created numerous iterations to ensure the packaging brought visual impact and fit nicely on the store gondola at Sephora.
Positive Light Collection
A perfect addition to the brand’s brightening packaging