Swirl Caps
Loose Powder Packaging Redefined
The idea of the swirl caps was conceived when I observed that people use loose powder caps as a mixing palette before application. The swirl caps is using a standard jar component, but elevating it to a new aesthetic and functional level. The ribbed texture with a central well is perfect for dusting off excess formula for a sheer look. This helps give the user more control of a naturally unpredictable and messy formula.
For: HCT Group innovation
Launched: Butter London
Photo Credit: Butter London, HCT Group
3-D Printing Testing
We produced numerous prototypes to test which pattern designs performed the best with a variety of loose powders. A central rib design outperformed the linear options we previously thought were promising.
Butter London Launches Swirl Caps in Lumimatte Collection
Butter London added the innovation to their newest Lumimatte Collection in Fall 2019. The setting powder and packaging received numerous five star reviews and appraisal for the design of the brush working cohesively with the ribbed texture in the swirl cap.
Beauty Crush Award 2020
Best Expert-Recommended Setting Powder & Packaging