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Loose Powder Packaging Redefined
The idea of the swirl caps was conceived when I observed that people use loose powder caps as a mixing palette before application. The swirl caps is using a standard jar component, but elevating it to a new aesthetic and functional level. The ribbed texture with a central well is perfect for dusting off excess formula for a sheer look. This helps give the user more control of a naturally unpredictable and messy formula.
For: HCT Group innovation
Launched: Butter London
Photo Credit: Butter London, HCT Group
Loose Powder Packaging Redefined
Loose Powder Packaging Redefined