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aesthetic while maintaining their brand identity. https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1585851014080-V7P2L44MM2J36J3UFXCU/pp+-+Tube+Shot+-+100.jpg Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1585956706889-934ACESXYUZY3B9EAL42/Primed-and-Poreless-Comparison-Edit---Rev-100.jpg Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1585850757766-XRYDM2PC4OKERR8CM9CY/pp+-+Tube+Shot+-+400.jpg Work - Primed & Poreless + A rebirth of an outdated collection with a new formula and a modernized packaging design with clean lines and soft elements. https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1585850683618-MF87GVF7ZD81WIQOI1CT/PP+-+Family+Shot+-+100.jpg Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1585851050542-885R0VY7SFY0IKAS5LY8/pp+-+Tube+Shot+-+200.jpg Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1585958759533-7V86GFUXHJ14VG01RV8U/2020+Award+Winner.jpg Work - Beauty Crush Award 2020 Best Expert-Recommended Setting Powder & Packaging https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1585949256011-FYZRQOMKLBR98NAVHW85/Swirl+Caps.jpg Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1585949258637-1KMT4YFM4OWTYXAIW471/2019_10_22-122-Edit.jpg Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1585958680308-HOLZ4GC1PT8AIVCFS8ZF/swirlcapbutterlondon3.jpg Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1585958116266-HBHHDGCNJMGY0TSVXL19/swirl+caps+mocks+-+100.jpg Work - 3-D Printing Testing We produced numerous prototypes to test which pattern designs performed the best with a variety of loose powders. A central rib design outperformed the linear options we previously thought were promising. https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1585958738005-V3BA9II1BQHHESVNR31U/69922099_142973873648983_790695654886492973_n.jpg Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1585949042428-4G2B1SWPVNZYBEIXGQXH/HCT+swirl+caps+hero+shot.jpg Work - Swirl Caps Loose Powder Packaging Redefined The idea of the swirl caps was conceived when I observed that people use loose powder caps as a mixing palette before application. The swirl caps is using a standard jar component, but elevating it to a new aesthetic and functional level. The ribbed texture with a central well is perfect for dusting off excess formula for a sheer look. This helps give the user more control of a naturally unpredictable and messy formula. For: HCT Group innovation Launched: Butter London Photo Credit: Butter London, HCT Group https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/0e2e1479-09be-4076-a69a-e1727db48294/s2496750-av-03-zoom.jpg Work - Intuitive User Experience The process of creating the brow powmade jar involved over 20+ prototypes and testing with makeup artists. The overall result was a packaging that paired perfectly with Benefit’s Powmade formula. https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/ae5ed7f5-0f5e-4851-85e3-3776d763f489/275792542_462810418919480_790881964037892755_n.jpg Work - Benefit Powmade Brow Pomade Packaging Reimagined A simple innovation for brow pomade that uses an integrated wiper inside the jar. The wiper design gives the user more control over the amount of application with a series of fins that help remove excess formula. The design caught the attention of Benefit Cosmetics at the Bologna trade show and instantly became a hit with their global audience. The design is patent pending and is part of their current core brow collection. For: HCT Group innovation Launched: Benefit Cosmetics Photo Credit: Benefit Cosmetics https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/c671514b-43b0-487e-9b0a-f724546c6260/240593988_827961917868064_3385635595948651368_n.jpg Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/389d3cc7-cc56-41be-a2c9-69c9036c2118/275851617_1609415876103206_4952195299552938961_n.jpg Work - Beauty Crush Award 2020 https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/7e62ad36-569c-4fb8-9776-15c8b0c47b88/279909600_964923077536452_774866775819892628_n.jpg Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/2e823e08-7ab2-41b0-be84-f03b52ddbd82/Rare-Beauty-Undereye-300.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1674866260959-0O26YYZCZXB744FWR525/Shop+Photo+2.jpg Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1674866257272-P7Z4BSO8DVNH8F8WJ6QF/Shop+Photo+1.jpg Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/79d4a6cf-ee51-47d7-974f-3619cd98d700/RB-Process-Photo.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1678492631225-ILO5DRSOET2NYB2TKOO8/IMG_7534.JPG Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1678492635533-4U5VQ6P6CAGVZH7IOVLR/IMG_7535.JPG Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/21be6a4d-2f9e-4ad3-8934-e89b3ee7007e/RB+undereye+title.jpg Work - Rare Beauty Under Eye Brightener An elegant silhouette with a metal applicator https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/91e33f60-1e85-4e6e-b203-bf56f084bcd7/stackedvials.jpg Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1d7809b1-c542-4e2d-82de-46abba4ef371/RB+undereye+composition.jpg Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/ccc4e314-1c8e-416b-af53-75943e0f4dc2/Family+2.jpg Work - Positive Light Collection A perfect addition to the brand’s brightening packaging https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/14d2b91c-ef9a-4c8f-bdcd-5376adea38f9/Rare-Beauty-Hero-Shot-Test---Rev-200.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/03800f41-9d88-48db-a61f-10116d038553/Selena+hero+Shot.jpg Work - Innovation creates a new partnership Our team proposed over 20+ concepts to the brand with a strategic presentation involving sales, engineering, and marketing. The result, was our first launched product with the brand and a continuous flow of new designs that we are developing for the brand’s future. https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1677280595625-W7TKS73DZNJ62X5D034H/ezgif.com-webp-to-jpg+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/1677280844206-49W6R87OQZJW7ME7TDC2/ezgif.com-video-to-gif+%283%29.gif Work https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/9c138718-0e5d-4f69-8783-848405c4eeca/ezgif.com-webp-to-jpg.jpg Work - Alterna Bond Repair Masque Refillable Jar An upscale sustainable experience Our team worked with the Henkel/Alterna team to develop their first sustainable and refillable packaging in their hair collection. The design uses a simple snap polypropylene refill pod with a custom service cap including an ergonomic peel feature. The keepsake cap has an integrated spatula that provides a hygienic experience. The outer packaging uses a mixture of PCR for an added sustainability benefit. 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The hand cream was launched alongside a series of body care items that use aromatherapy to help bring comfort to users. The collection was the brand’s first entry into a different category other than color cosmetics. https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/85ad9383-f707-4ed9-9899-3fdb1dc4add1/IMG_2088.JPG Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54d441dfe4b0e0ccfde6d956/952f8820-e9b7-4719-9852-95c508ab5326/IMG_3418.JPEG Work - Process Our team worked alongside the Rare Beauty team to develop a hand cream package that is hygienic, inclusive, and comforting. 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